AI Insights · Timothy · January 2023
Top 5 Photo and Video Apps on iOS in the UK Q4 2022
In Q4 2022, the top 5 photo and video apps on iOS in the UK showed varied performance trends in downloads, revenue, and active users. Notable apps include CapCut, Instagram, YouTube, Snapchat, and Lensa AI.
In the fourth quarter of 2022, the top five photo and video applications on the iOS platform in the United Kingdom demonstrated diverse trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app performed during this period, based on data from Sensor Tower.
CapCut - Video Editor saw a remarkable increase in weekly revenue, starting from $45 at the end of September and climbing to $6.8K by the end of December. Weekly downloads also surged, reaching 190K in the last week of December, up from around 30K at the start of the quarter. The app's active users showed a steady increase, peaking at 870K in the final week.
Instagram maintained a consistent weekly revenue, starting at $2.7K and ending at $7.7K. Weekly downloads fluctuated, peaking at 71K in mid-October but stabilizing around 53K by the end of December. Active users remained relatively stable throughout the quarter, averaging around 9.8M users.
YouTube: Watch, Listen, Stream experienced a steady weekly revenue, starting at $524K and ending at $420K. Weekly downloads showed a significant spike to 123K in the last week of December from around 51K at the start of the quarter. Active users remained robust, averaging about 28.6M throughout the quarter.
Snapchat showed variability in weekly revenue, peaking at $165K in mid-December. Weekly downloads fluctuated, reaching a high of 57K in the final week of December, up from around 47K at the start of the quarter. Active users saw minor fluctuations but averaged around 9.4M throughout the quarter.
Lensa AI: photo & video editor experienced a dramatic increase in weekly revenue, peaking at $294K in early December from a modest $2.6K at the start of the quarter. Weekly downloads surged to 128K in early December before stabilizing around 12K by the end of the month. The app's active users also saw significant growth, peaking at 153K in early December.
For more detailed insights into the performance of these apps, visit Sensor Tower.
